Evaluation Question 2 - How effective is the combination of your main product and the ancillary task?

This is the script for our question 2 where we talk about how the main product is related to the ancillary tasks.

R: Our target audience is both males and females in the 18-25 age gap, and from my questionnaire you can see that this age group enjoy a modern but different aspect to a music video and its accompanying products.

T: Our main product is fairly typical of a video associated with heartache, but with the effects and the camera angles, which was another need of the audience, we have achieved a unique feel to it. This is portrayed in my ancillary tasks, as the images show both loneliness and happiness without it being too overpowering and leaves the audience with some imagination to what goes on in the music video itself.

R: On the front of the CD cover, there is a shot which is similar to one in my music video where the boy is standing underneath a bridge on the right using a long shot. This again gives the reader an idea of what the song will be about as he is lonely which is apparent even though the audience cannot see his face. As we automatically read left to right, there is nothing to distract the audience on the left but it takes a longer amount of time for them to identify the character.

T: The colours of the font are blue and yellow; blue to relate to the main character and his mise-en-scene of his jumper; having the feeling of despair and loneliness, and yellow to show that there is a happy ending and also that it is eye-catching and gains the attention of the audience.

R: In our opinion, the font itself is slightly childish for the intended target audience, an opinion which has also been expressed from the audience since the completion of it. This is a part of the ancillary task which I think is not successful, however, the colours are a concept which is still connected to the music video itself.

T: Both the video and the ancillary tasks are not genre specific, and this is shown through the use of having the boy as the main character of a woman’s song. Both genders are evident within both the video and the products, but to draw in a male audience aswell as a female one, we put an image of the boy on the front cover instead of the artist.

R: This is also for reasons to do with completing all of my own work by taking pictures and taking screenshots of what I have completed to use in the ancillary task. The black and white aspect of the video shows the emotion of sadness and loss, with the colour pop of the blue to again show despair.

T: The institution is Island Records who use similar artists to Polly Paulusma including Colbie Caillat, Bombay Bicycle Club, Gabriella Cilmi and John Martyn as they all have the Indie genre associated to their music.

R: We believe that this artist and video will match Island Record’s needs, as they are a diverse record company who include such genres and artists such as the one I have used.

T: Overall, I believe that the combination of the ancillary task and my main product is sufficient in terms of being connected and containing the same theme throughout, especially on the poster aswell. However as I have mentioned, I do not believe the font is suitable for my target audience which is an unsuccessful element of the task.